Seth Godin - Purple Cow book in LTD edition milk carton
Seth Godin - Purple Cow book in LTD edition milk carton
In 2003 Seth Godin wrote his best selling book "Purple Cow", (probably the only book on marketing thats fun to read) what most people dont know is that he released a very small number of LTD editions of the paper back edition.
This promo editions were mailed out to a select few, and have become very hard to get hold of.
Once i had read the book , i was desperate to get a LTD copy, becuase i thought it was a genius idea, so i spent months tracking down a copy, but found none.
Until one day i found someone who had 10 for sale, so i bought the lot, and here i sell the remainder
So while you can grab a piece of marketing history for just £20 Free Recorded Delivery UK ONLY
any questions please email me : purple@moderntimes.co.uk
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.